Webinar Strategy

What it does

Webinar Strategy builds the strategy work most people skip before a webinar, not the webinar itself. You tell it what you're selling and who it's for, and it walks through five phases: pick a topic that actually earns attention, source the right speaker, build a 21-day promotion calendar, set production standards, and write a dated follow-up sequence that segments attendees by how engaged they were and gets your sales team calling the hot ones while the content is still fresh.

Who it is for

Anyone running B2B webinars for demand generation, marketing managers, founders doing their own demand gen, or agencies planning a client webinar, who keeps booking webinars that get decent attendance and then quietly generate nothing, because nobody built the actual strategy behind the promotion and the follow-up.

What it is and what it runs in

• It's a skill. Think of it as a playbook Claude follows. There's no app to download.
• It runs in Claude Code. It also works in Codex, Cursor and other tools that support skills.
• It's free. No API keys, no signups, no paid accounts.

Before you start

• Claude Code installed (or another agentic tool that supports skills).
• git installed. On a Mac, if it's missing, your computer offers a one-click install the first time Step 1 runs.

Install

Open Claude Code (or your agentic tool) and run these two steps.

Step 1: Download the skills library

git clone https://github.com/LeadMagic/gtm-skills.git

Step 2: Copy Webinar Strategy into Claude Code

mkdir -p .claude/skills
cp -r gtm-skills/skills/demand-gen/webinar-strategy .claude/skills/webinar-strategy

Run it

Give Claude your product and your audience, for example:

Plan a webinar for Reconcile, an AI inventory-reconciliation
tool for mid-market logistics warehouses. The audience is VP
Operations running several warehouses.

You get back something like:

Working title: Why Your Cycle Counts Are Lying to You
  Challenges an ICP assumption: yes
  Forwardable to a boss: yes
  Leads to the problem we solve: yes

21-Day Promotion Calendar:
Day 21 registration live -> Day 14 email 1 -> Day 10 speaker
LinkedIn post -> Day 7 email 2 -> Day 5 paid + partner co-promo
-> Day 3 last-chance + DMs -> Day 1 reminder

Post-Webinar Pipeline:
Hour 0 recording + slides -> Day 1 written Q&A -> Day 3-5 SDR
call blitz on hot attendees -> Day 7 "what you missed" to
no-shows -> Day 14+ repurpose into blog, clips, newsletter

Troubleshooting

Claude doesn't seem to use the skill. Make sure you opened Claude Code in the same folder you ran the install steps in. You can also call it directly by typing /webinar-strategy.

The offer doesn't write itself. The skill builds the hook and the follow-up in detail but only gives you one line for the offer or call to action. Decide that part yourself before you ask Claude to fill in the run-of-show.

You don't have a speaker lined up yet. Tell Claude what you have, an internal expert, a customer willing to share results, or a partner, and it will help you weigh the options. It can't source a speaker for you, only work with real candidates you give it.

Credit

Built by LeadMagic (https://github.com/LeadMagic/gtm-skills), MIT license, 53 stars. Free and open source.