# The Rival Brief

Give it your website and about ten minutes later you have a competitor brief, battle cards and a pricing map, free and with no keys.

## What you get

**You don't know who you are really up against.**

The Rival Brief finds out.

You give it your website address. It sends out six research helpers to look at your competitors:

- What they charge
- What their customers say
- How they sell

About 10 minutes later you get:

- A positioning brief
- Seven battle cards (one page per rival)
- A pricing map
- A report that checks its own work

That replaces a day of reading competitor tabs.

**Free. No keys. About 5 minutes to set up.**

## One thing to know

Prices come from web search. They can be out of date. **Re-check any price on the rival's own pricing page before you use it.**

Always put your own website address in the prompt. If you don't, it can build on a wrong guess about you.

Some sites, like Reddit, may be unreachable. It will tell you when that happens.

## Who this is for

You are a founder or marketer. You want to know who you are really up against.

## What you need

- Claude Code
- git (a tool that downloads projects)
- Your own website address
- About 10 minutes for each run

When Claude asks, allow web search and web fetch.

## Set it up

### Step 1: Get the skill

It downloads the project. A skill is just text files, so there is no code to install.

```
git clone https://github.com/ferdinandobons/startup-skill.git
```

### Step 2: Copy the folder in

It puts the competitor skill where Claude Code looks for skills. Do this inside the project you want researched.

```
mkdir -p .claude/skills && cp -r startup-skill/startup-competitors .claude/skills/
```

## Use it

Open Claude Code in that project. Say:

```
Use startup-competitors. My site is https://yourwebsite.com. Who are my main competitors?
```

It asks a few questions first. Then it works.

You get a folder of files like this:

```
positioning-brief.md
competitors-report.md
pricing-landscape.md
7 battle cards
verification-report.md
```

## If something goes wrong

**Nothing happens.** Check the folder is at `.claude/skills/startup-competitors`. Then restart Claude Code.

**It stalls on a permission.** Allow web search and fetch.

**A price looks wrong.** Open the rival's pricing page and check it.

## Credit

Built by ferdinandobons (https://github.com/ferdinandobons/startup-skill), MIT license. Free and open source.