RB2B Outbound Triggers

What it does

RB2B Outbound Triggers is a skill that turns a list of RB2B-identified website visitors into a complete, tiered outbound plan. Give it your visitor data (name, title, company, LinkedIn, pages visited, session length) and it sorts every visitor into one of four tiers, builds the enrichment waterfall to find a verified email, designs the exact touch-by-touch sequence for each tier, writes the Slack alert your SDR should get, and lays out the Clay automation that connects RB2B to your sequencer.

It's a playbook generator, not a live system. It doesn't connect to your real RB2B account, Clay workspace, Slack, or sequencer and push anything automatically. It hands you the routing rules, the sequence content, the Slack payload format, and the Clay workflow spec, ready to wire into the tools you already run.

Who it is for

Anyone running RB2B (or about to) who has visitors getting identified but no consistent process for what happens next. This replaces the "someone forwards a Slack alert and maybe an SDR follows up eventually" routine with an actual tiering system, so a VP of Engineering who just spent several minutes on your pricing page gets a fast-response sequence instead of getting lost in the same queue as someone who read one blog post.

What it is and what it runs in

• It's a skill. Think of it as a playbook Claude follows. There's no app to download.
• It runs in Claude Code. It also works in Codex, Cursor and other tools that support skills.
• It's free. No API keys, no signups, no paid accounts.

Before you start

• Claude Code installed (or another agentic tool that supports skills).
• git installed. On a Mac, if it's missing, your computer offers a one-click install the first time Step 1 runs.
• An RB2B account to feed it real visitor data once you use it for real. No account yet? Create a free account at RB2B and install its tracking script on your site. Heads up: the free plan only identifies companies. Names and titles, which this skill works best with, need a paid plan or RB2B's 7-day Pro trial.

Install

Open Claude Code (or your agentic tool) and run these two steps.

Step 1: Download the skills library

git clone https://github.com/LeadMagic/gtm-skills.git

Step 2: Copy RB2B Outbound Triggers into Claude Code

mkdir -p .claude/skills
cp -r gtm-skills/skills/outbound/rb2b-outbound-triggers .claude/skills/rb2b-outbound-triggers

Run it

Give Claude your identified visitors, for example:

Route these RB2B-identified visitors from this week:
Priya Nandakumar, VP of Engineering, Meridian Freight Corp (600
employees), visited /pricing, /docs/api-auth, /case-studies,
6m42s, repeat visit.
Wei Chen, Site Reliability Engineer, Forge Analytics (45
employees), visited one blog post, 1m05s.
Sam Wexler, Sales Engineer, MonitorHive (a competitor), visited
/pricing, 48s.

You get back something like:

Priya Nandakumar -> Tier 1 Hot     -> 7-touch sequence, Slack
                                       alert, fast SLA
Wei Chen         -> Tier 3 Monitor -> logged in CRM, no outbound
Sam Wexler       -> Tier 4 Exclude (competitor) -> suppressed

Troubleshooting

Claude doesn't seem to use the skill. Make sure you opened Claude Code in the same folder you ran the install steps in. You can also call it directly by typing /rb2b-outbound-triggers.

You want the alerts and sequences to actually fire, not just get written. They won't on their own. Wire the Slack alert format into your real RB2B-to-Slack integration, and follow the skill's own Clay workflow spec to connect RB2B's webhook to your enrichment waterfall and sequencer.

A visitor's company doesn't clearly fit your ICP. That's what Tier 3 is for. The skill deliberately withholds enrichment and outbound from anything under your ICP floor, log it and move on instead of forcing a sequence onto a visitor that scored low.

Credit

Built by LeadMagic (https://github.com/LeadMagic/gtm-skills), MIT license, 53 stars. Free and open source.

This guide includes affiliate links for tools mentioned in the setup steps. If you sign up through them, I may earn a commission at no extra cost to you.