Churn Prevention

What it does

Churn Prevention takes what you know about an account, its usage trend, its NPS or CSAT trend, its support tickets, and whether the champion just left, and turns that into a 0 to 100 health score split across three areas: product usage, engagement, and relationship health. Below 50, the account lands in the Red tier and you get a step by step critical intervention play: call within 24 hours, name the specific signal directly, build a 30-day success plan, get an executive sponsor on the phone, and check in weekly until the score clears. It also runs a dedicated champion departure protocol, since a champion leaving is the single biggest churn predictor the skill tracks: congratulate them on the move, ask for an intro to their replacement, and escalate if nobody's named within two weeks.

It scores whatever information you give it. It doesn't connect to your CRM or product analytics and pull those numbers on its own.

Who it is for

Anyone doing customer success or account management without a dedicated CS platform: a founder running post-sale relationships themselves, a solo CSM, or a small team that doesn't have Gainsight or Vitally. Instead of guessing whether a quiet account is actually at risk, you give it what you know and get a real score and a specific play back.

What it is and what it runs in

• It's a skill. Think of it as a playbook Claude follows. There's no app to download.
• It runs in Claude Code. It also works in Codex, Cursor and other tools that support skills.
• It's free. No API keys, no signups, no paid accounts.

Before you start

• Claude Code installed (or another agentic tool that supports skills).
• git installed. On a Mac, if it's missing, your computer offers a one-click install the first time Step 1 runs.

Install

Open Claude Code (or your agentic tool) and run these two steps.

Step 1: Download the skills library

git clone https://github.com/LeadMagic/gtm-skills.git

Step 2: Copy Churn Prevention into Claude Code

mkdir -p .claude/skills
cp -r gtm-skills/skills/growth/churn-prevention .claude/skills/churn-prevention

Run it

Give Claude an account to score, for example:

Score this account for churn risk. Ledgerloop is the vendor, the
customer is Bramwell and Voss Freight, renewal is in 45 days.
Usage is down 42% over 30 days, no login in 16 days, NPS dropped
from 8 to 5, and the champion (VP of Finance) left 12 days ago
with no replacement named yet.

You get back something like:

Product Usage: 8/40
Engagement: 6/30
Relationship Health: 5/30
Total score: 19/100 -> Red tier

Re-engagement play: Critical Intervention
1. Call within 24 hours, not email
2. Name the specific signal directly
3. Build a 30-day success plan
4. Request an executive sponsor call
5. Weekly check-ins until the score clears

Champion departure protocol: congratulate on LinkedIn, ask for
an intro to the replacement, escalate if no replacement is
named within 2 weeks

Troubleshooting

Claude doesn't seem to use the skill. Make sure you opened Claude Code in the same folder you ran the install steps in. You can also call it directly by typing /churn-prevention.

You don't have real usage or NPS numbers yet. The score is only as good as what you feed it. Give your best estimate, or tell Claude what's missing and let it flag what you need to go find before the score means anything.

You want it to notice a churn risk automatically. It won't watch your accounts in the background. You paste in the current numbers when you want a fresh read, and it does the scoring and playbook writing on demand.

Credit

Built by LeadMagic (https://github.com/LeadMagic/gtm-skills), MIT license, 53 stars. Free and open source.